Property Preparation - Agent Reference

The professional standard for pre-marketing readiness. 

Preparation decisions shape perception long before a listing goes live.
Yet most preparation happens:

  • under time pressure
  • based on opinion
  • without a defined structure

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The Property Preparation — Agent Reference brings clarity to one of the most overlooked phases of the listing process.

Inside, you’ll find a high-level checklist designed to help real estate professionals:

  • identify core preparation categories
  • recognize what’s often missed or rushed
  • align sellers, stagers, and teams before marketing begins

This is not a how-to guide.
It does not explain strategy.
It does not replace professional staging or preparation systems.

It simply defines the standard.

Access the Agent Reference

What’s Included

✔ High-level preparation checklist
✔ Room-by-room reference categories
✔ Space for notes and observations

What’s Not Included

✘ Tips or tactics
✘ Styling guidance
✘ Execution instructions
✘ The Stage & Sell framework