THE PRESENCE EDIT™

A ROOM SPEAKS BEFORE A WORD IS SAID. So does a brand. So does a person.

The Presence Edit™ aligns how you are seen, heard and remembered with the expertise you already carry.

VOICE. PRESENCE. POSITIONING. ONE MESSAGE. EVERY ROOM.

BEGIN WITH A DISCOVERY CONVERSATION WATCH THE FILM

Carla Guzmán BRAND & REAL ESTATE STRATEGIST · CREATOR OF THE PRESENCE EDIT™

MEET THE PRESENCE EDIT™

Carla Guzmán, in her own words.

Carla Guzmán, Brand & Real Estate Strategist, on what presence is, why it matters more than ever, and how The Presence Edit™ works.

WHY YOUR PRESENCE MATTERS

EVERY POINT OF CONTACT SPEAKS FOR YOU

For professionals whose success depends on trust, credibility and connection, perception is never a detail. It shapes every opportunity, often before you have the chance to explain who you are.

BEFORE THE MEETING Your profile is read before the first handshake.

AS YOU ENTER THE ROOM How you arrive shapes how you are received.

WHEN YOU SPEAK Your voice signals confidence before your argument is heard.

ON CAMERA The lens amplifies everything, including what you do not intend.

ON STAGE AND BEHIND THE MICROPHONE An audience decides in the first minute whether to lean in.

ACROSS EVERY CHANNEL When each platform tells a different story, trust is divided.

None of this is about appearance. It is about alignment: whether what people experience matches the expertise you carry.

PRESENCE IN THE AGE OF AI

POLISH IS NO LONGER RARE. AUTHENTICITY IS.

Today, a polished biography, a compelling script or a personal brand statement can be created in seconds. That is genuinely useful. But being able to generate professional content is not the same as being truly represented by it.

THE PROFILE Does your digital profile reflect the person someone meets in the room?

THE SCRIPT Does a beautifully written script still sound like you when you deliver it?

THE BRAND Is your first impression consistent with your voice, your presence and your expertise?

There is a difference between how professionally you are presented and how authentically that presentation reflects who you are. The Presence Edit™ works in that difference.

This is not a case against artificial intelligence. AI is a valuable tool. The Presence Edit™ makes sure that what it helps you create still sounds, looks and feels like you.

THE STRATEGIC ASSESSMENT AND THE EXPERIENCE

HOW THE PRESENCE EDIT WORKS

Every engagement begins with a careful, private reading of your presence. From there, you choose how far to take it.

WHAT IS EVALUATED Your digital presence and professional profiles Your communication and personal positioning Your physical presence, and how you enter and engage a room Your voice and verbal communication Your presence in front of the camera Your delivery on stage and behind the microphone The consistency between your expertise, your identity and how you are perceived

HOW IT IS READ: THE SEVEN DIMENSIONS

i.ClarityHow clearly your message comes through at first glance.

ii.ConsistencyHow aligned you feel across every platform and setting.

iii.ConnectionHow much warmth and trust you build.

iv.ProfessionalismHow well your presentation reflects your expertise.

v.Emotional ImpactWhat people still remember after meeting you.

vi.Brand PositioningHow clearly you own a distinct place in your field.

vii.Visual CoherenceWhether your image reads as one world, everywhere.

Each dimension is read on one scale: Foundational, Developing, Strong and Exceptional.

THE PRESENCE EDIT STRATEGIC ASSESSMENT THE STRATEGIC ASSESSMENT Understand how you are perceived. A complete, guided reading of your presence across every point of contact, with the strategy to align it. SEE WHAT IS INCLUDED

THE PRESENCE EDIT EXPERIENCE THE EXPERIENCE Change how you are perceived. Thirty days of private advisory that takes your strategy from insight to the stage and the camera, with Carla beside you. SEE WHAT IS INCLUDED

Preparing for one moment, such as a keynote, a podcast or a single platform? The Focused Edit concentrates the work where it matters most.

YOUR ADVISOR

PERCEPTION IS STRATEGY

Carla Guzmán, Toronto.

Everything speaks for us. Long before your first sentence lands, people have read your posture, your voice, the frame of your video, the first line of your bio. Often without knowing it, they have already decided how much to trust you.

For three decades, across real estate, design, television, branding and business, I have watched that moment of perception shape everything that follows. In a property, it decides whether a buyer can picture a life there. In a person, it decides whether an audience leans in.

The Presence Edit™ grew from a question I ask of every space and every person I work with: what are people seeing, what are they feeling, and what will they remember? It is not a makeover. It is a careful, private reading of how you are experienced, and a clear plan to close the distance between that and the expertise you already carry. You will be understood, and then you will be equipped.

Carla Guzmán BRAND & REAL ESTATE STRATEGIST

Three decades across real estate, design, television, branding and business Author of Real Estate Is a Human Experience Creator of the Stage & Sell™ Framework Creator of The Property Standard™ Framework Co-Founder & Creative Director, Interiors + Impressions Advising clients across North America and Latin America, in English and Spanish

IN PRACTICE

On stage, in conversation, in the spaces she shapes.

Carla Guzmán speaking on stage — On stage.

Carla Guzmán speaking to an audience — Speaking to the room.

A space prepared by Interiors + Impressions — A corporate presentation.

THE VALUE

WHAT YOU RECEIVE

Every page written for you alone, in the voice of a trusted advisor, never a critic, and reviewed personally by Carla before it reaches you.

THE PRESENCE EDIT™

THE
PRESENCE
REPORTScorecard & Strategic Recommendations

PREPARED FOR[ Your name ]

THE PRESENCE SCORECARD™ Seven dimensions

Clarity

Consistency

Connection

Professionalism

Emotional Impact

Brand Positioning

Visual Coherence

FOUNDATIONALDEVELOPINGSTRONGEXCEPTIONAL

An illustrative sample. Every report is written for one client alone.

IN YOUR STRATEGIC ASSESSMENT

THE PRESENCE REPORTYour Presence Scorecard™ and Strategic Recommendations in one report: where your presence already carries weight, and what to protect, prioritize and build.

THE PRESENCE GUIDESOn-Camera, Vocal, and Posture & Body Language, in one guide to use before, during and after every appearance.

YOUR PRESENCE CHECKLISTYour next steps, clear and in order, updated after every session we share.

THE OUTCOME

WHAT CHANGES

Nothing about who you are. Everything about how clearly it comes through.

FROMA message that takes a moment to landTOA value understood within seconds

FROMSeveral versions of you across platformsTOOne coherent presence, wherever you are met

FROMCredentials people admire from a distanceTOA presence people feel close to, and trust

FROMA positive but general impressionTOOne that is unmistakably yours

FROMPreparing for your next appearanceTOStepping into it with confidence

THREE WAYS TO BEGIN

INVESTMENT

In Canadian dollars, plus applicable taxes Every Presence Edit is guided personally by Carla, so only a limited number of clients are welcomed each month.

THE SIGNATURE EXPERIENCE

THE PRESENCE EDIT EXPERIENCE For leaders whose presence carries more than their name. At this level, presence is reputation. It is read before every keynote, every boardroom and every introduction, and it speaks for your organization, your ideas and your work long before you do. A 30-day, one-on-one strategic experience for executives, corporate leaders, keynote speakers, authors and senior professionals. Carla assesses how you are perceived, then guides you through private advisory to define what you stand for, align your message, voice and positioning around it, and carry it with confidence to the stage and the camera.

INTRODUCTORY INVESTMENT $4,900 Regular Investment $5,555 30 DAYS · TWO PHASES SIX PRIVATE ADVISORY SESSIONS

Phase One DISCOVERY & ALIGNMENT The Discovery Conversation. 45 minutes to understand your goals, your audience and what you want to be known for. The complete Presence Edit Strategic Assessment, the foundation for everything that follows The Insight Session. 60 minutes to reveal how you are perceived today, and why. The Purpose & Alignment Session. 60 minutes of private advisory to define your purpose and align your message, voice and platforms around it.

Phase Two PRESENCE IN PRACTICE A focused objective built around your goal: the stage, the camera, the boardroom or every channel Presence Direction. 45 minutes of private, on-camera direction in presence, vocal authority and body language. Speaking technique for keynotes, panels and media Two signature videos, scripted with Carla and recorded with her directing beside you: an introduction, a thought-leadership message or a message to your clients Recorded and professionally edited in studio, in partnership with The Creator Lounge.

YOU LEAVE WITH A clear, consistent presence across every platform and every room A defined message that says what you stand for, in one voice Readiness for the camera and the stage, built in practice with Carla Two professionally produced videos, ready to publish Your Presence Report, Guides and strategy, yours to keep

The Strategic Assessment shows you how you are perceived. The Experience changes it. Fully confidential, from intake to final edit. BEGIN WITH A DISCOVERY CONVERSATION

THE PRESENCE EDIT STRATEGIC ASSESSMENT See yourself the way others already do. People decide how much to trust you long before you finish your first sentence. Most professionals never see what those first seconds are saying. The Strategic Assessment is a guided, one-on-one process with Carla. Together, we uncover how you are seen, heard and remembered across every platform, every recording and every room, then build the strategy that aligns it with the expertise you carry. Ideal before a launch, a new role, a keynote season or a new chapter of visibility.

INTRODUCTORY INVESTMENT $1,499 Regular Investment $2,222 10 TO 14 BUSINESS DAYS THREE PRIVATE ADVISORY SESSIONS

i. THE DISCOVERY 45 MINUTES WITH CARLA We begin with you: your goals, your audience, and how you want to be experienced.

ii. THE EXPERT AUDIT CARLA, BEHIND THE SCENES Your platforms, footage, voice and image, read the way a stranger would first meet you.

iii. YOUR INSIGHT SESSION 60 MINUTES WITH CARLA How you are perceived today, and why, revealed and explained together.

iv. YOUR STRATEGY SESSION 60 MINUTES WITH CARLA Where a small shift will carry you further, and the strategy to align it all.

v. YOUR PRESENCE LIBRARY YOURS TO KEEP Your Presence Report, Guides and checklist, so the strategy stays with you long after we meet.

YOU LEAVE WITH Clarity on how you are perceived today, and why A strategy to align your voice, image and positioning into one message Your priorities, in order, so you know exactly where to begin The confidence of being seen for the expertise you carry

Ready to go further? Your Strategic Assessment fee is credited toward The Presence Edit Experience within 60 days. BOOK YOUR STRATEGIC ASSESSMENT

THE FOCUSED EDIT One channel. One moment. Fully prepared. Some moments carry more weight than others: the keynote you have been invited to give, the podcast that reaches a new audience, the platform where clients first meet you. The Focused Edit concentrates Carla's expertise on the one place your presence matters most right now, so you arrive prepared, aligned and unmistakably yourself.

INTRODUCTORY INVESTMENT $899 Regular Investment $1,299 5 TO 7 BUSINESS DAYS ONE DISCOVERY · ONE ADVISORY SESSION

CHOOSE YOUR FOCUS

ON STAGEKeynotes, panels and presentations

BEHIND THE MICROPHONEPodcast hosts and guests

ON CAMERAVideo, interviews and media

ONLINELinkedIn, Instagram or your website

INCLUDED Your Discovery Session. 45 minutes to understand your moment, your audience and what you want them to feel. The Focused Audit. Your chosen channel, read the way your audience will first meet it. Your Moment Strategy. What to say, how to show up, and what to refine first. Your Presence Guide. The guide for your medium, yours to keep. Your Advisory & Alignment Session. 60 minutes, one-on-one with Carla, to align your message and your presence for the moment.

Ready for more? Your Focused Edit fee is credited toward the Strategic Assessment or the Experience within 30 days. BOOK YOUR FOCUSED EDIT

BEYOND THE EDIT PRESENCE IN THE MOMENT Carla, beside you when it matters most. For the moments when your presence is live: a recording, a stage, a broadcast. Available alongside any Presence Edit offer.

ON-SET PRESENCE DIRECTIONFor recordings, shoots and documentary filming. A pre-camera reset, a wardrobe and frame check, and take-by-take guidance on pacing and energy, in quiet coordination with your director.

STAGE & EVENT PRESENCEFor keynotes, panels and launches. A rehearsal walk-through, guidance on staging and movement, and a final presence reset before you step in front of the room.

REMOTE PRESENCE DIRECTIONFor podcasts, interviews and virtual appearances. Live guidance by video link, wherever you are recording.

Investment depends on the service and the scope of your production, including any travel beyond the Greater Toronto Area. Each engagement is quoted individually. REQUEST A QUOTE

Additional advisory is available on request.

YOU ALREADY CARRY WHAT PEOPLE NEED TO TRUST.

This edit makes sure it is seen.

BEGIN WITH A DISCOVERY CONVERSATION carla@interiorsandimpressions.com