The Property Standard™ · For Real Estate Agents

Skip the awkward
"your house isn't ready"
conversation.

The Property Standard™ is a ready-to-use home preparation guide you give your sellers at the listing appointment. It walks them step by step through decluttering, staging and getting photo-ready, so you don't have to be the one delivering hard news. Your sellers know exactly what to do, and every listing goes to market looking its best.

Agent Edition — $299

Branded with your name, photo and logo. One-time purchase.

For homeowners and stagers: The Property Standard™ (unbranded) — $199

Get It Now Watch the Video

Buyers form their first impression from the listing photos, so the work that happens before photo day matters most. The Property Standard™ gives your sellers a clear, friendly plan from the day they sign to the first showing.

01
Prepare & Declutter
02
Stage & Style
03
Photo & Video Day
04
Showings
See It in Action

The Property Standard™ in 75 seconds.

See how you can hand your sellers a clear, friendly plan, so every home is ready before photo day without the awkward conversation.

01
Prepare
02
Stage & Style
03
Photo Day
04
Showings

You know the house needs work before photo day. Your sellers don't, yet. The Property Standard™ gives you an easy way to start that conversation at the listing appointment.

Sound Familiar?

The conversation every agent
puts off until it's too late

Between signing the listing and going live, there's a window to get the home ready. Most of the time it's handled with a quick walkthrough and a few suggestions. Sellers aren't sure what matters most, and the listing goes live before the home is really ready.

The photos show buyers exactly what's there. If the home isn't ready on photo day, those photos become the first impression, and it's hard to change later.

The Property Standard™ helps you get ahead of it. You hand your sellers a clear, step-by-step guide at the listing appointment. They know what to do, and you don't have to be the one pointing out everything that needs fixing.

01
Listing photos that don't show the home at its best
02
Price reductions after a slow start
03
More days on market from things buyers couldn't look past
04
Uncomfortable back-and-forth with sellers about what needs to change
05
Your name on a listing that wasn't ready
How It Works

From listing appointment
to launch day.

1
Listing Appointment
Bring The Property Standard™ to your listing appointment. As you walk through the home, you can talk about price and preparation at the same time, so your sellers know what to expect from the start.
2
Hand It to Your Sellers
Your sellers get a clear, easy-to-follow guide. Together, you agree on a few simple dates for each step and a target date to go live.
3
Your Sellers Get to Work
Your sellers follow four simple steps: Prepare, Stage, Photo Day and Showings. Each step tells them exactly what to do and what "done" looks like.
4
Launch Day
The home is ready when the photographer arrives. The photos show it at its best, and the listing makes a great first impression from day one.
The Guide
The Property Standard™
The guide does the explaining for you. Your sellers get a clear plan in writing instead of a long list of comments about their home, so the conversation stays friendly and easy, and nobody takes it personally.
Your Role as the Agent
Guide the Process.
You introduce the guide at the listing appointment, agree on dates with your sellers, check in along the way, and let them know when the home is ready for photos. You don't do the work yourself. You keep things on track.
Your Sellers' Role
Follow the Steps.
Your sellers get a simple, step-by-step plan instead of vague advice. They know where to start, what each step involves, and when they're done, which makes the whole process feel much less overwhelming.
Why Agents Love It

Four things
every listing deserves

A Clear Finish Line
Each step shows your sellers exactly what "ready" looks like before they move on. No more guessing or back-and-forth about whether it's good enough. Everyone knows when the home is ready.
You and Your Sellers on the Same Page
When you share The Property Standard™, you and your sellers agree on the plan from the start. They take care of getting the home ready, and you guide and support them along the way. Expectations are clear before the listing goes live.
A Great First Impression
The photos show buyers exactly what's there. When your sellers finish The Property Standard™ before photo day, the home goes to market looking its best, and buyers notice.
The Same Easy System, Every Listing
Every home and every seller is different, but your process doesn't have to be. Use The Property Standard™ at every listing appointment for a consistent, professional experience your sellers will remember. It works for whole teams and brokerages too.
A beautifully prepared living room, ready for listing photos
This is what a listing looks like when it's truly ready.
For Brokerages & Teams
The Property Standard™ for Your Whole Team
Imagine every agent on your team preparing listings the same polished way. With brokerage licensing, The Property Standard™ becomes your shared playbook, so every home gets the same care, every seller gets the same experience, and every listing shows up looking its best.

We'll walk you through setup, train your agents, and help you roll it out so it fits naturally into the way your team already works. Not sure if it's the right fit? Let's talk. Book a quick 15-minute call and we'll answer your questions.
Common Questions

Everything you need
to know.

When should I use The Property Standard™?
As early as possible, ideally at the listing appointment, while you're walking through the home with the seller. That way everyone knows what needs to happen before photos are booked or a stager is called, and the home is ready on time.
Is this a staging guide or a checklist?
It's more than both. The Property Standard™ walks you through four clear steps, and each one shows exactly what "done" looks like. No guesswork, so you, your seller, and your photographer are all on the same page.
What's the difference between the Agent Edition and the Standard Edition?
The Agent Edition ($299) is branded with your name, logo, brokerage, and contact details, so you can hand it to every seller as your own professional standard. The Standard Edition ($199) is the same proven framework without custom branding, a great fit for homeowners and stagers.
I'm a homeowner or a stager. Is this for me?
Yes. The Standard Edition gives you the same step-by-step framework agents use, so you know exactly how to get a home ready to sell, whether it's your own home or a client's.
Can I use it for more than one listing?
Yes. Both editions can be used on as many listings as you like, with no per-listing fees. Buy it once and use it on every home.
What about brokerages and teams?
We offer brokerage licensing so your whole team can use The Property Standard™ the same way. It includes help getting set up, training for your agents, and support as you roll it out. Book a 15-minute call and we'll walk you through it.
Every Listing Deserves to Shine

Every home deserves
a beautiful first impression.

Let's make sure yours
gets one.

With The Property Standard‚ you walk into every listing appointment with a clear, simple plan. Your sellers know exactly what to do, the home is ready before the photographer arrives, and every listing makes the first impression it deserves.

Get It Now Book a 15-Minute Call
Agent Edition, $299  -  Or get the Standard Edition for $199  -  Brokerages: book a call